Direct sale via television, radio and telephone
This activity involves the direct sale of goods to consumers through television, radio, and telephone channels. It includes telemarketing and home shopping services, where products are marketed and sold directly to customers without the need for a physical retail location.
Open to 100% foreign ownership under standard Malaysian policy.
- Foreign equity
- 100%
- Capital floor
- None
- Key licences
- 2
- Setup timeline
- 8–12 wk
Licences & permits
Licences & permits
- Distributive Trade Approval (KPDN)Issued by Ministry of Domestic Trade & Cost of Living (KPDN) · Guidelines on Foreign Participation in the Distributive Trade Services in Malaysia (2022)Required for foreign-owned wholesale/retail; 30% Bumi equity for hypermarkets
- Direct Sales Licence (DSL)Issued by Kementerian Perdagangan Dalam Negeri dan Kos Sara Hidup · Direct Sales and Anti-Pyramid Scheme Act 1993; Act 500Auto-mapped via semantic similarity (0.47)Fee: RM 500 processing + RM 500 annualValidity: 1 year (renewable annually)
Common requirements for most Malaysian businesses7
- Personal Data Protection Act 2010 RegistrationIssued by Personal Data Protection Department (JPDP)
- Sales & Service Tax (SST) RegistrationIssued by Royal Malaysian Customs Department (RMCD)
- Bomba Fire Safety Certificate (Sijil Perakuan Bomba)Issued by Fire and Rescue Department of Malaysia (Bomba)
- EPF / SOCSO / EIS Employer RegistrationIssued by KWSP (EPF), PERKESO (SOCSO), EIS
- LHDN Employer Tax (E) RegistrationIssued by Inland Revenue Board of Malaysia (LHDN/HASiL)
- Local Authority Business LicenceIssued by Local Authority (PBT)
- Signboard / Advertisement Licence (PBT)Issued by Local Authority (PBT)
Have Emerhub file every licence above for you
We'll prepare the forms, liaise with each agency and track approvals — bundled with Sdn Bhd setup. Agency fees are paid to the issuing authority; our service fee is quoted separately.
Get a quoteSource: MalaysiaBiz / BLESS licence catalog.
Governing legislation
Traced through the business licences these Acts govern.
Activity details
SST & Withholding Tax
Risk Level
e-Invoicing (MyInvois)
MSIC code 47913 is required when issuing e-invoices via LHDN MyInvois. Use this code in the Classification field of your e-invoice.